If the CW is given the chance to broadcast the Daytime Emmys again, they must rethink their strategy. They had some good ideas, but their execution did not live up to its potential.

For all the hype about the red carpet pre-show on the CW, it left a lot to be desired. The hosts, Lara Spencer and Kevin Frazier (who didn't seem to know much about daytime to begin with), spent just as much time promoting the CW's fall lineup and talking to primetime stars, as they did daytime. I could have lived without Laura McKenzie (who?) and Erik Estrada (still not clear why he was there) among

CW's 36th Annual Daytime Emmy Awards delivered a 0.6 rating/2 share / 2.68 million viewers, down -50% from ABC's coverage of the event last year (1.2 rating/4 share on Friday 6/20/08). The Red Carpet pre-show special at 7pm drew an (0.3 adults 18-49 rating/1 share / 1.21 million)

But this is nothing new. It was expected, having the telecast on the CW, that