Where Soap Operas Rule

Remember when top artists like Mary J. Blige and Puddle of Mudd were featured on One Life to Live?  Well, hold on to your remotes, soap fans.  That was just the beginning!

Now that All My Children and One Life to Live are heading to TOLN, we will be treated to a wealth of amazing artists and their music thanks to a new deal announced this moring by Prospect Park, owners of TOLN (THE Online Network.)

Here's the nitty gritty...

The Online Network (TOLN) has partnered with Universal Music Group (UMG), the world's leading music company, to license music exclusively from UMG's record and publishing companies to new episodes of All My Children and One Life to Live, when both series launch online after their run on ABC ends. The licensing deal with UMG allows TOLN to provide compelling recorded music and songs, and artist cross-promotion and integration, to a powerful new audience. Through the mutually beneficial relationship, UMG has the ability to tap the broad reach of two of the market's most popular soap operas as well as new platforms for artists to explore promotion and ecommerce.  

The announcement was made today by TOLN's owners Prospect Park's Jeff Kwatinetz and Rich Frank, and UMG's President & COO, Zach Horowitz.

But that's not all. Not only will you get to hear the songs on the two soaps, and perhaps see the artists featured in story, but the agreement also includes an ecommerce integration that will allow the opportunity to purchase the music used in episodes, and access other exclusive content only available online.  Previously Mr. Kwatinetz and Universal Music Group worked with "One Life to Live" to feature artists including One Republic, Mary J. Blige, Puddle of Mudd and
Snoop Dogg in various episodes.

As we all know, earlier this year, Prospect Park announced a multi-year, multi-platform licensing agreement with Disney/ABC Domestic Television Group to continue production of both the All My Children and One Life to Live soap operas through TOLN, its new online network. In addition, Prospect Park will offer other episodic programming to consumers via online formats and additional emerging platforms including internet enabled television sets.

In a joint statement Mr. Kwatinetz and Mr. Frank said, "As we continue to develop programming for our online network, we are taking every facet of production into consideration to create a premium product for our viewers. Previously these programs have not focused on, or had limited contemporary music and artist involvement, and through UMG we can deliver fans from
around the world access to some of the world's most popular music and artists all leading to better production, storylines and program experience."

This sounds soooo cool!  Soapdom is very excited.

Mr. Horowitz stated "This unique arrangement with All My Children and One Life to Live offers our artists and songwriters a special opportunity for exposure on two of the most iconic soap operas ever. The online network for the programs is an exciting new vehicle for consumers to connect with our artists and their work, and purchase music seamlessly as they hear it on each episode.  We look forward to working with Prospect to bring the best in music to the shows' fans."

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