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Sam Ford This piece originally appeared on Jan. 19, 2006, on the Convergence Culture Consortium from the Massachusetts Institute of Technology.  Sam Ford blogs weekly there about soap operas in relation to fan cultures and innovative storytelling and marketing campaigns, in addition to blogging about many other new media issues updated multiple times daily.  You can visit his blog here.

For those of you who follow this blog even semi-regularly, you've probably caught a lot of my posts on the world of soap opera. In fact, my thesis here at MIT involves the soap opera industry's adaptation to new ways to communicate with their fan communities and instances of transmedia storytelling.

With that in mind, the soap opera I am a fan of, As the World Turns, officially began podcasting this past week, with the podcasts available for download to MP3 players. The podcast is the dialogue from the show without music or background noise and with an audio narrator to transition scenes.

The show began the service on Monday. Its Procter & Gamble Productions sister show, Guiding Light, has been offering podcasts for a few weeks now and are now including daily commentary from various actors on the show, as well as features on certain characters on certain days.

This is all a part of the CBS Netcast initiative. The network even provides an Internet-only talk show about soaps called CBS Soapbox.

It's a little too early to know where this is going, but the trend is an exciting one to help transition one of television's oldest genres into the 21st Century.

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Linda Marshall-Smith (QueenRuler, Soapdom.com)
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Past Blast

Days of our Lives Melissa Archer says Serena is sort of interested in herself

A veteran of daytime television Melissa Archer, who now plays Serena Mason on Days of our Lives, said that playing the role is just another day and it's just going to work.

Archer played Natalie Buchanan on One Life To Live for ten years until the show was cancelled in 2011.  She then switched to the now defunct online version.

"I look at this job as going to work," Archer said. "I love what I do. Serena is so much fun, and she has a lot going for her. She does many things and is sort of interested in herself."

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