"Achieve Your Passions" Television Spots
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To commemorate Black History Month, the six African-American contract players on the popular NBC daytime soap opera "Passions" have joined together to record public service announcements that celebrate the achievement of African-Americans. The six 15-second spots are being made available exclusively to all NBC affiliates.
The spots feature all the actors that are involved with the core Russell family -- a middle class African-American household. The actors, appearing as themselves, are Rodney Van Johnson (TC Russell); Tracey Ross (Eve Russell); Amelia Marshall (Liz Sanborn); Brook Kerr (Whitney Russell); Chyrstee Pharris (Simone Russell); and Charles Divins (Chad Harris). In the spots, the actors salute African-Americans that have risen to prominence by following their dreams. The subjects of the spots are Sidney Poitier, Marian Anderson, Alex Haley, Thurgood Marshall, Condoleezza Rice and Bill Cosby.
The spots carry the theme "Achieve Your Passions" and are intended to run on NBC stations throughout February.
"The PSA campaign is another example of Passions' commitment to diversity and inclusion. I'm very proud of our actors and our record of color-blind story telling," said Sheraton Kalouria, SVP, Daytime Programs, NBC Entertainment.
"Passions" (2.0/12 among women 18-49, 2.4/14 among women 18-34) finished the Jan. 20-24 week tied for No. 7 among women 18-49 and was No. 2 among women 18-34.
"Passions" is daytime's fastest-growing series versus year-ago results in numerous categories, including women 18-49, where the drama is up 16 percent this season versus its average at this point last season (1.185 million vs. 1.024 million).
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