NBC and Telemundo Partner to Stage the First Bi-Lingual Soap Opera Fan Experience at "Hollywood and Highland" in Hollywood, CA!
This joint-network venture also includes sponsorship by Olay Daily Facials and Los Angeles radio stations KIIS-FM, The Beat and KBIG-FM to Showcase Stars of NBC's "Days of Our Lives," "Passions" and Telemundo's hottest telenovelas protagonists.
BURBANK - January 28, 2003 - In the first joint-venture fan event, stars of NBC daytime programs and Telemundo's popular "telenovelas" will come together for "Fan Festival 2003" on the weekend of April 5-6, illustrating the synergies that NBC is achieving with Telemundo and providing fans with a rare chance to meet their favorite stars from NBC's "Days of Our Lives" and "Passions - as well as stars of the hottest Spanish-language telenovelas -- at the Hollywood & Highland retail and entertainment complex in Hollywood, California.
The event will be emceed by Claudia Trejos, a host of Telemundo's "Al Rojo Vivo," who will conduct question-and-answer programs in both English (with the NBC Stars) and Spanish (with the Telemundo stars). Autograph signings will also be featured.
"Fan Festival 2003" will be co-sponsored on a national basis with Olay Daily Facials and locally with three Los Angeles-area radio stations - KIIS-FM, The Beat and KBIG-FM --along with a Spanish radio partner to be named later. The festival, which creates the ultimate international soap-opera fan experience, marks the first event joining the stars of NBC and Telemundo since NBC acquired the Spanish-language network in 2002.
"The joining of the stars of NBC Daytime with Telemundo's hottest telenovela stars at Fan Festival 2003 adds an exciting new dimension to this fan event," said Sheraton Kalouria, Senior Vice President, NBC Daytime Programs, NBC Entertainment. Kalouria conceived of the event to
"Once again, Telemundo is making history for the Spanish-language TV audience. For this first time ever, telenovelas fans will be able to meet their favorite Telemundo stars as well as the casts from NBC's popular soap operas," said Manuel Martinez, Executive Vice President, Programming and Production.
Over 30 of today's hottest soap stars combined from both networks will appear in Hollywood. Stars from NBC's "Days of Our Lives" and "Passions" will share the spotlight with stars from Telemundo's latest prime-time hits. "Fan Festival 2003" will offer opportunities for interaction between the fans and their favorite stars with presentations in both English and Spanish providing a unique experience for soap fans from around the country.
More information about "Fan Festival 2003" will be available later this winter at the official NBC Daytime website at nbc.com/daytime. The website will provide up-to-the-minute information on the weekend's events and exclusive coverage of the event as it occurs.
NBC's two-hour soap block consists of perennial powerhouse "Days of Our Lives" and the daytime phenomenon, "Passions." NBC is No. 1 for the season in daytime's key demographic of women 18-49 and is the only network to show growth vs. versus year-ago results. "Days of Our Lives" is the season's No. 3 daytime series among women 18-49 and is No. 1 among women 18-34. "Passions" is No. 3 among women 18-34 and No. 1 among females 12-17.
"Days of Our Lives" is produced by Corday Productions Inc. in association with Columbia Pictures Television. "Passions" is produced by NBC Studios in association with Outpost Farms Productions, Inc.
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 91% of U.S. Hispanic viewers through its 13 owned and operated stations, more than 30 broadcast affiliates with distribution to more than 425 cable systems in 115 markets. Telemundo is a wholly-owned and operated subsidiary of NBC, the nation's leading broadcast network.
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