SANTA SCORES WITH MRS. FIELDS/DAYS OF OUR LIVES COOKIE
Five Percent of Sales Donated to The Leukemia & Lymphoma Society
At a time when Santa Claus' sacks may be lighter than usual, parents can stock the obligatory Santa snack plate with the new Days of our Lives' Mrs. Fields Cookie and make a difference for other less fortunate children. Five percent of the sales of
the new White Almond Chip benefit the Leukemia & Lymphoma Society through February 2003.
The newest Mrs. Fields product resulted from the "Winning is Sweet -- So Are the Days of our Lives" amateur cookie contest, which afforded the winner (Margie Fisher of Hartsville, Tennessee) a walk-on-role on NBC's #1 rated daytime drama. A gift-giving bargain for only $1.49 per cookie or a dozen for $11.99, the reindeer may have preferred carrots, but they'll have to settle for nibbling on a life giving gift for a good cause.
When notified that her cookie recipe had won first prize, Fisher surprised Mrs. Fields with the poignant news that she had first hand knowledge of lymphoma. "My father died due to lymphoma, so I'm especially happy that proceeds from sales of my cookie will help fund research that will help other people who have blood cancers."
Mrs. Fields Famous Brands, which includes Mrs. Fields' Cookies, Original Cookie Company, Great American Cookies, Pretzel Time, Pretzelmaker, Hot Sam and TCBY Yogurt & Ice Cream is the most widely recognized brand name in the category of fresh-baked products.
Currently, Mrs. Fields Famous Brands operates 4200 locations nationwide and 80 international locations. Mrs. Fields Famous Brands is headquartered in Salt Lake City, Utah.
The Leukemia & Lymphoma Society® (www.leukemia-lymphoma.org) based in White Plains, NY, is the world's largest voluntary health organization dedicated to funding blood cancer research, education and patient services. The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has provided more than $280 million for research specifically targeting blood-related cancers.
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