JA Control Panle

Soap opera community photos scoops news buzz and celebrities

  • increase font size
  • Default font size
  • decrease font size
Facebook Twitter YouTube RSS
 
Home Community Soapdom Blogs Tyson Chicken--An Example of the Future??

Soapdom Blogs

A short description about your blog
Sam Ford This piece originally appeared on Dec. 6, 2005, on the Convergence Culture Consortium from the Massachusetts Institute of Technology.  Sam Ford blogs weekly there about soap operas in relation to fan cultures and innovative storytelling and marketing campaigns, in addition to blogging about many other new media issues updated multiple times daily.  You can visit his blog here.

Since I study the soap opera industry regularly, I thought I would post something about the partnership between Tyson Foods and As the World Turns, the soap that I "study" (am an avid fan of).

Barbara Ryan, who has been a regular character on the show played by Colleen Zenk Pinter since 1978, is one of the most recognizable stars on the show. In the past couple of years, her character--who has long been the neurotic head designer of fashion company BRO (Barbara Ryan Originals)--has gone of the deep end and has become a soap villain of sorts.

Tyson, a regular advertiser on the CBS daytime lineup, somehow borkered a deal with the producers of ATWT and shot the following commercial:

Barbara walks into the kitchen of her aunt and uncle's home (Bob and Kim Hughes, the core family of the show), on her cell phone and says the following:

"What did I do today? Well, I took the kids to school, foiled a kidnapping attempt, took my son to his psychiatrist's, picked up the drycleaning, divorced my eighth husband, went to lunch and played bridge, recovered from the explosion, went to the grocery store, and sabotaged a fashion show. You?"

At the bottom of the screen, Tyson's logo appears, along with its new catch-phrase "Powered by Tyson." These were a great departure from the more conventional "families powered by Tyson" commercials, but the fans of As the World Turns began talking about the commercial regularly.

Later, Tyson featured Barbara Ryan's character in a second commercial with similar results, as she walks into the same kitchen and says:

"What have I been up to lately? Well, I flew out of a second-story courtroom window, confessed to a murder that I didn't commit, foiled an attempt to brainwash my son, sent my enemies to a Swiss spa and aged them 40 years, and crashed my car into a mental institution? And you?" Again with the Tyson information appearing.

As opposed to blatant product placement within the show, the fans have accepted this spot as brilliant and regularly bring it up on message boards, etc. I think this is one way that producers could market their products along with entertainment in intriguing ways. The spot cost nil to produce, as it was filmed on the show's set with one of their regular actors, and yet it created a much stronger link between the fans of the show--As the World Turns--and the product. Now, Tyson seems to be a "hip" product in-line with what soap opera is really like, rather than a frozen food and chicken company trying to hock its products at the stereotypical housewife.


Tagged in: Untagged 
Trackback(0)
Comments (0)add comment

Write comment
You must be logged in to post a comment. Please register if you do not have an account yet.

busy

Welcome!

Linda Marshall-Smith (QueenRuler, Soapdom.com)
New to
Soapdom?

Start here!

Past Blast

Days of our Lives: Lauren Koslow loves feeding the animals

"Just call me farm girl," is how Lauren Koslow, (Kate, Days of our Lives), describes her time away from the set.

"I live on a farm on the outskirts of town. I have a long commute to the studio, but I love living on the farm," Koslow said "You can not beat the tranquility and the stress level is low. My home is complete with farm animals (horses, chickens, goats) that I actually feed, and I grow vegetables. I also want to add that my list of animals is growing, and I do live in paradise."

Koslow has been playing the vivacious and vindictive Kate Roberts/DiMeara since 1996 and said that she is quite the opposite of her character. First she said that playing Kate, whom she calls a "Bad ass" type, is usually reserved for guys, but she loves tackling the part, especially she said, when going up against Stefano (Joseph Mascolo).

Check It Out

Melody Thomas  Scott,, Eric Braeden, The Young and the Restless Snail Mail TPTB
Got a beef? Wanna praise?  Looking for an acting gig?  Reach out to the powers that be.
Celebrity Buzz and Gossip at Soapdom.com Celebrity Buzz & Gossip
Get your daily dose.
Soap Opera Baby Names
Name your baby after your favorite soap character. Get the scoop!

Soapdom on TwitterSoap Tweets
Follow Your Faves


Latest Poll VOTE Now

What soap opera is your must see TV?
 

Shout Outs

Login to read messages.

Top Members

Upcoming Events

Days of our Lives stars in Chicago
September 20, 2014 (12:00 - noon)

Statistics

Members : 60462
Content : 18218
Web Links : 33
Content View Hits : 20336090

Advertisement