This piece was originally published as part of an entry on August 15, 2007, on the MIT Convergence Culture Consortium Weblog at http://www.convergenceculture.org/weblog/
As the World Turns InTurn. The reality television show which pits several neophyte actors competing for the chance of a continuing stint as a minor supporting character on ATWT must have been decently successful, as the show is now in the process of wrapping up the second season of the Webisode series, InTurn, distributed through the CBS Web site. I wrote about InTurn last August, pointing out that some fans of the soap enjoyed the extension, while others felt that it distracted the company's attention from the main text, which should be the focus. Last year, the finalists appeared in small roles on the main text of the show, giving viewers a chance to choose among the finalists. They were doing a story in which a serial killer was murdering Oakdale teenagers, and each of the InTurns played one of the roles. The winner, Alex Charak, plays the recurring role of Elwood Hoffman, who was the college roommate of a prominent ATWT character for awhile. This season hasn't wrapped up yet, but one of the contestants who didn't make the cut has recently had an extended run in the small part of a barmaid on the show. See more here.