ABC TV and Telenor Bring Interactive Technology to Daytime TV
Viewers to Select the Sexiest Man in America Using Text Messaging
ABC Daytime has partnered with Telenor Mobile Interactive USA, which first introduced premium wireless text message interaction to television in Europe, to bring the same interactivity to American audiences through a partnership with ABC Daytime's "All My Children." As ABC Daytime continues to break ground by incorporating an interactive element within the programming of a Daytime drama, "All My Children's" Sexiest Man in America contest will provide viewers the opportunity to vote via premium, cross-carrier text messaging, or through ABC.com, to choose the winning contestant who will appear on ABC Daytime's "All My Children."
In the storyline, "All My Children" characters Greenlee Smythe (Rebecca Budig) and Kendall Hart (Alicia Minshew) have launched a new cosmetics company, Fusion, and are searching actively for a sexy man to generate attention for their business. Viewers can play right along, voting weekly for five contestants who have been sourced by network executives at locations nationwide.
Additionally, viewers who text vote at least 3 times in a given week (round) of the voting for the Sexiest Man in America will receive a special story scoop on their cell phone at the end of that voting period. The scoop will come from a character on "All My Children" and will reveal something that will happen in an upcoming episode.
"The sexy man contest brings a new level of excitement to our viewers who can now shape the direction of their favorite Daytime show," says Brian Frons, president of ABC Daytime. "Telenor's experience in enabling interactivity both in the United States and Europe was a driving factor in our choosing them as our interactive partner."
"Television interactivity provides the tools for broadening a show's audience by allowing viewers to determine the future direction of a show's storyline," says Steinar Svalesen, CEO of Telenor Mobile Interactive USA, an interactive media company. "ABC Daytime is leading the way in this era of TV audience participation, and we are excited to be partnering with them to offer this exciting new programming option to their audience."
The contest kicks off July 28, 2003, and continues for five weeks to pick five finalists. The final voting to decide which of the final five is the Sexiest Man in America will be held from September 1-12. Viewers can vote online by logging onto ABC.com, keyword Daytime, or via text message using their wireless phone. Text messaging fees of fifty cents per text message vote apply, in addition to regular service charges. Minors should get parents' permission before text message voting. Some restrictions apply. For more information on voting procedures and rules, log on to ABC.com. The Sexiest Man in America will be announced this fall on "All My Children" and will win an on-air appearance on an upcoming episode of the popular drama.
About Telenor Mobile Interactive USA
Telenor Mobile Interactive USA, an interactive media company, develops and implements innovative mobile applications based on cross-carrier premium messaging capabilities. The company is a fully owned subsidiary of Telenor Mobile, the wireless business area of Telenor ASA (Nasdaq: TELN). Telenor ASA is an international telecommunications company headquartered in Oslo, Norway. In 1999 Telenor pioneered premium wireless text messaging and allowed audience interaction for European media productions through the introduction of new innovative business models. Telenor Mobile Interactive USA (www.telenor-interactive.com) is spearheading Telenor's introduction of interactive mobile services and cross-carrier premium text messaging in the United States.
About All My Children
"All My Children" celebrated its 33rd anniversary in January, 2003. The program has successfully maintained its popularity and continues to be one of Daytime's most compelling dramas. "All My Children" took home the 1998 Emmy Award for Outsanding Drama Series, the third time the show received this top honor, having also garnered the award in 1994 and 1992. The show also received its third consecutive Emmy Award for Outstanding Drama Series Writing. "All My Children" received its second Writers Guild Award and its second GLAAD Media Award in 2002. The show was recently awarded with 17 Daytime Emmy Awards, more than any other Daytime drama.
Created by Agnes Nixon, "All My Children" premiered on the ABC Television Network on January 5, 1970, as a half-hour show; seven years later it expanded to an hour. Jean Dadario Burke is executive producer, Megan McTavish is head writer with Conal O'Brien and Angela Tessinari directing. "All My Children" is produced in New York and airs MONDAY-FRIDAY (1:00-2:00 p.m., ET), on the ABC Television Network.
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