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Home News Newsflash Prospect Park's Jeff Kwatinetz opens up about the future of TOLN

Prospect Park's Jeff Kwatinetz opens up about the future of TOLN


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Erika Slezak returns to the role of Viki on One Life to Live on TOLNOf the groundbreaking deals with Hulu, Hulu Plus and iTunes, Prospect Park CEO, Jeff Kwatinetz, said today:

"I believe that both Hulu and iTunes have the vision, the reach and the technology to help us launch TOLN (The Online Network) in a significant way," Kwatinetz said. "We think these platforms are part of history, helping us to transform distribution. Hulu's reach, platform and advertising prowess are best in class, and iTunes provides an incredible way to buy TV shows that is second to none. Through both of these partners, we hope daytime drama fans are absolutely delighted to be able to watch their favorite programs in a broadcast-quality HD format wherever and whenever they want."

As Soapdom previously reported, sarting this spring, viewers can stream the beloved serial dramas "All My Children" and "One Life to Live" on the free Hulu.com service and the Hulu Plus subscription service. And you'll get new episodes every day!

 

Of note to fans, however. The soap operas All My Children and One Life to Live may be somewhat the same as what you remember, with familiar faces and through lines, but they may also be somewhat different and updated.

Soapdom has learned that Prospect Park and TOLN plan to blend new themes, fresh stars and youthful energy with the familiar actors and writers who made these shows must-watch afternoon viewing for legions of loyal fans.

The agreement with Hulu also allows brands and marketers to connect with a highly desirable and engaged audience. Hulu will manage the advertising sales for both shows, and package integrated sponsorship opportunities. TOLN will also offer ecommerce and other digital marketing programs to brands and entities looking to tap into Hulu's mass market demographic. Additionally, Hulu will promote both series across its subscription and free-to-view platforms.

Under the leadership of Kwatinetz and Rich Frank, Prospect Park in 2011 forged a multi-year, multi-platform licensing agreement with Disney/ABC Domestic Television Group to continue production of "All My Children" and "One Life to Live." Prospect Park has also entered into a consulting agreement with Agnes Nixon, the creator of both series, guaranteeing her active involvement in their continued production. "All My Children" and "One Life to Live" ended their runs on ABC Television in September, 2011 and January, 2012, respectively.

Earlier in this month, Prospect Park announced guild agreements with Hollywood's major labor groups, the Screen Actors Guild and the American Federation of Television and Radio Artists, and the Directors Guild of America. The company also finalized a deal with the Writer's Guild of America.

 

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