The Antics to Continue in Harmony!
The Buzz on the Set -- What Passions Stars Are Saying!
BURBANK, Calif. -- January 14, 2004 -- NBC has renewed its hit soap opera "Passions" for a sixth season through 2004-05, it was announced today by Jeff Zucker, President, NBC Entertainment, News and Cable Group
Sheraton Kalouria, Senior Vice President of Daytime Programming, NBC Entertainment said of the announcement, “Critics and viewers alike acclaim ‘Passions’ for revolutionizing daytime television with the most romantic, innovative storytelling in the genre.”
Garnering praise as one of the fastest growing soap operas in America, “Passions” is daytime's #2-rated series among the most coveted demographics, including women 18-34 (2.3 rating/ 14 share) and women 18-24 (2.6/17). The series is also #1 among female teens 12-17 (0.6/8). Currently "Passions" is averaging a 1.8/11 among women 18-49 and 2.7 million viewers overall.
"Passions’" quirky characters and classic love stories have generated interest from the daytime community. Among its accolades "Passions" counts eight Emmy Award nominations, numerous Soap Opera Digest awards -- and Rolling Stone named it a "hot, guilty pleasure".
Based on the rich history and mystery of the harbor community of Harmony, "Passions" explores the lives, loves and losses of four core families: the Cranes, the Lopez-Fitzgeralds, the Bennetts and the Russells, each of whom have their own distinct and diverse personalities. It also features a 300-year-old witch, Tabitha Lenox (Juliet Mills).
"Passions" is a creation of celebrated daytime drama veteran James E. Reilly, who is considered by many industry insiders to be one of the most innovative and prolific writers of the genre. Reilly has created some of the most talked-about storytelling in daytime drama, including characters who are buried alive, or possessed, as well as daytime's first-ever multiple character on NBC's "Days of Our Lives."
"Passions" is produced by NBC Studios in association Outpost Farms Productions, Inc. and is taped in Studio City, California. Lisa de Cazotte is the executive producer.
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