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Home News Newsflash NBC Daytime Ratings Up 8 Percent

NBC Daytime Ratings Up 8 Percent

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According to NBC, both ABC and CBS ratings are down


BURBANK, Calif. -– July 20, 2006 –- For the third quarter to date, NBC Daytime is #1 among women 18-49, up eight percent versus last year, while ABC and CBS are down.  Days of our Lives matches its highest women 18-49 rating since March.

NBC Daytime has delivered its biggest weeklong victory in 16 weeks in the key demographic of women 18-49. Scoring its highest women 18-49 rating in 13 weeks, NBC Daytime claimed the week of July 10-14 by a margin of 0.2 of a rating point over both ABC and CBS, the network's widest winning margin since the week of March 20-24.

Versus the same week last year, NBC is up 14 percent in women 18-49 viewers (1.085 million vs. 954,000) while CBS is down 6 percent and ABC is down 13 percent. NBC Daytime is #1 among women 18-49 viewers for the first three weeks of the third quarter, up 8 percent versus the same period last year (1.068 million vs. 991,000) while CBS is down 7 percent and ABC is down 8 percent.

NBC also won last week in the women 18-34 category, the network's 339th consecutive victory in this valuable demographic (including ties).

"Days of our Lives" (2.0 rating, 12 share among women 18-49, 1.9/11 among women 18-34) matched its highest women 18-49 rating in 16 weeks (since the week of March 20-24). "Days" ranked #2 for the week among women 18-49 and #1 among women 18-34, giving "Days" 563 wins in the last 570 weeks in the women 18-34 category (including ties).

For the week of July 10-14, "Passions" (1.3/8 among women 18-49, 1.5/9 among women 18-34) tied for #7 in the women 18-49 race and tied for #3 in the women 18-34 rankings.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is #3 in the season's women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and tied for #3 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of July 10-14, averages among women 18-49 were: NBC a 1.7 rating, 10 share; ABC, 1.5/10; CBS, 1.5/9. Women 18-34 averages for the week were: NBC, 1.7/10; ABC, 1.2/8; CBS, 1.2/7. In total viewers, averages for the week were: CBS, 4.2 million; ABC, 3.1 million; NBC, 2.7 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the season are: NBC, 1.7/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.7 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

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Linda Marshall-Smith (QueenRuler, Soapdom.com)
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