The NBC Agency and the Las Vegas Convention and Visitor's Authority Announce the "Las Vegas" World Premiere Event and a National Contest in Search of the Best Vegas Story!
Winnings include a trip to Los Angeles to attend the world premiere screening of NBC’s new drama “Las Vegas” and a seat at a high-stakes poker game with the cast
BURBANK, Calif. -- August 21, 2003 -- Las Vegas - the city and the new NBC show - will take center stage on Tuesday, September 16, when the Las Vegas Convention and Visitors Authority (LVCVA) and NBC fill “The Hollywood and Highland Entertainment Complex” in Los Angeles with the sights, sounds and high-stakes intrigue of the Vegas strip. The event will include the culmination of a national online consumer contest launching today called, “It Happened in Vegas,” where consumers are invited to recount personal tales of their favorite "Vegas" story at http://www.vegasfreedom.com/stories.
Designed as an extension of the LVCVA’s marketing campaign, “What Happens Here, Stays Here,” the contest will send one lucky winner on an all-expense paid trip to Hollywood to attend the September 16th event which will include the world premiere screening and private after-party for the new NBC show “Las Vegas.” Kicking off the night will be a high-stakes charity poker game pitting the stars of the show and the contest winner - competing as the “wildcard” -- against each other.
This innovative poker “challenge” will take place center stage in the Babylon Court at The Hollywood & Highland Entertainment Complex. The entire cast of “Las Vegas” will take part including James Caan, Josh Duhamel, Molly Sims, Nikki Cox, Vanessa Marcil, Marsha Thomason and James Lesure. The winnings "pot," donated by a third-party sponsor, will go to the charity of the winner's choice.
Immediately following the card game, the “Las Vegas” cast, the “It Happened in Vegas” grand-prize winner, and other VIPs and invited guests, will enter, via red carpet, the world premiere screening of NBC’s “Las Vegas” to be followed by a private after party at The Highlands nightclub. After the evening’s celebrations, the grand-prize winner will be flown to Las Vegas on a second all-expense paid trip and the opportunity to live or relive another Vegas story.
“We are more than excited to be producing this innovative event in partnership with the LVCVA, Las Vegas.,” said Vince Manze, co-president of The NBC Agency. “As the show ‘Las Vegas’ is all about how a surveillance team sees everything that goes on inside a casino, the ‘What Happens Here’ campaign is a perfect creative collaboration for our own marketing efforts.”
“The partnership is so perfect,” added co-president John Miller, “the winner’s story will not only garner the grand-prize, it will be submitted to the ‘Las Vegas’ producers for possible inclusion in a future episode of the show.”
“This contest provides another avenue for our guests to share their best Vegas experiences by logging on to vegasfreedom.com," said Terry Jicinsky, senior vice president of marketing for the LVCVA. "And who knows, many of these stories could inspire ideas for future commercials for our destination."
“Las Vegas is an ideal backdrop for a series,” said Gary Scott Thompson, executive producer of NBC’s “Las Vegas.” “Everyone who’s been to Vegas returns with a story, and we’re excited to see what a few of the ‘It Happened in Vegas’ stories will be.”
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