Days Nabs Highest Wednesday Overnight Rating in 3 Years as Dr. Marlena Evans is Revealed to the be the Notorious Salem Stalker
BURBANK, Calif. -– January 29, 2004 –- The story may be controversial, the plotline convoluted and the alleged perpetrator already suspected by internet fans, but that didn't stop record numbers of you from tuning in to see who done it!
Yesterday's telecast of Days of our Lives, in which Dr. Marlena Evans (Deidre Hall) was revealed to be the notorious Salem Stalker serial killer, achieved the drama's highest "overnight" rating for a Wednesday episode in more than three years, since December 2000.
According to household ratings for the local markets metered by Nielsen Media Research, the Jan. 28 telecast of Days of our Lives averaged a 4.1 rating, 11 share, highest for a Wednesday episode of Days since Dec. 27, 2000 (4.4). This also matches Days' highest overnight rating for any day of the week since Monday, March 5, 2001 (4.2). The 4.1 rating is a 24 percent jump over Days' season-average 3.3 rating (for both Wednesdays and Mondays through Fridays in the metered markets). National results for yesterday's telecast are due from Nielsen next Thursday, Feb. 5.
The "Salem Stalker" storyline has generated impressive ratings for Days of our Lives in recent months, making Days the fastest-growing daytime drama among women 18-49 for the fourth quarter versus the third quarter of 2003 (up 14 percent, to a 2.5 rating from a 2.2).
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