This Just in from NBC...
After weeks of speculation from fans, NBC confirms that James E. Reilly returns to Days of our Lives as Head Writer!
Reilly's Writing Begins airing September 2003
BURBANK – NBC is thrilled to announce the renewal of its long-running daytime drama "Days of our Lives" through May 2009 and the return of James Reilly as head writer. The announcement was made earlier today by Jeff Zucker, President, NBC Entertainment.
"'Days of our Lives' has entertained millions of loyal fans for over 37 years, all of them on NBC. We're delighted to continue the partnership with Corday Productions and Sony Pictures Television for another five years. We're also excited for James Reilly to return as head writer on 'Days,'" said Sheraton Kalouria, Senior Vice President, Daytime Programs, NBC Entertainment.
NBC's "Days of our Lives," which turned 37 in November 2002, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials. In the valuable women 18-34 category, "Days" is #1 for the season with an average 3.0/19. In fact, "Days of our Lives" has won 405 of the last 407 weeks in this category. Among overall total viewers, "Days" has averaged 4.2 million persons this season. It is the powerhouse of NBC's soap opera lineup and a true classic in television history.
In its 37 years, "Days of our Lives" has generated numerous Emmy Awards and nominations, as well as numerous "Soap Opera Digest" Awards and People's Choice Awards. The show's success derives from its consistent commitment to excellence in writing and storytelling – supported by a diverse ensemble of performers – and an uncanny knack for anticipating viewer interests. From demonic possessions and baby switches to exciting teen stories and classic love triangles, "Days of our Lives" remains a perennial favorite among viewers of all ages.
"Days of our Lives" is produced by Corday Productions Inc. in association with Sony Pictures Television. Executive producer, Ken Corday, is following in the tradition of his parents, Betty and Ted Corday, who co-created "Days of our Lives" and helmed the series for many years. Steve Wyman is Co-Executive Producer. Reilly's work will begin airing on Days in September.
With Reilly moving over to Days of our Lives, where will that leave Passions, the freshman NBC soap that Reilly created and has helmed since day one? Not to worry, Passions fans. James Reilly will continue to serve as head writer on "Passions" as well.
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