Santa Monica, CA. -- February 20, 2007 --
Alison Sweeney, one of daytime television's most beloved actresses,
joins NBC's hit reality show "The Biggest Loser" as the new host of the
weight-loss series, which will begin taping its fourth season this
spring.
"Alison is an incredible talent and will bring not only a great fresh
face to the show but a huge, loyal fan base," said Ben Silverman,
executive producer and Reveille CEO. "We are thrilled and look forward
to another strong season."
Even though Sweeney will take on the hosting duties of "The Biggest
Loser," Days fans should not worry. Sweeney has portrayed
villainess Sami Brady on NBC's hit daytime drama "Days of our Lives"
since January 6, 1993 and will continue to star on the series while
hosting "The Biggest Loser." For her performance tackling a variety of
controversial storylines from a rebellious teen to an accomplished
single mother on "Days," Sweeney has garnered numerous award including
The Soap Opera Digest Awards four times (1986, '98, '99 and 2001) for
the role of "Favorite Villain," "Favorite Good Girl" and "America's
Favorite Villain."
Her television credits also include "Las
Vegas," "Friends," and her memorable freak-out on the celebrity edition
of "Fear Factor."Since her debut as "Sami Brady" on "Days of our
Lives," Sweeney has personally struggled with her weight issues, which
she candidly discussed in her book "All The Days of My Life (So Far),"
which was published in 2004 to critical acclaim. She currently
maintains her slim look by running after her 2-year-old son and working
out at Boot Camp as many days a week as her production schedule allows.
The first reality series in which everybody "loses," "The
Biggest Loser" challenges and encourages overweight participants to
undergo radical physical makeovers, without any kind of surgery, in a
safe and recommended manner through comprehensive diet and exercise as
they complete for a grand prize of $250,000. The series has become a
worldwide hit airing in over 35 territories and 15 countries. It has
also produced a New York Times best-selling book and a burgeoning
online lifestyle club www.biggestloserclub.com .
"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions
and 3 Ball Productions. Ben Silverman (NBC's "The Office," "Ugly
Betty"), Dave Broome ("Tsunami Aid: A Concert of Hope," "Radio Music
Awards"), JD Roth ("Unanimous," "Beauty and the Geek"), Todd A. Nelson
("Unanimous," "Beauty and the Geek") and Mark Koops ("Blow Out," "The
Restaurant") serve as executive producers.
Soapdom congratulates Sweeney on landing this hosting gig.

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