Primetime Stars to Film and Share with Fans Exclusive 15-Second Video Messages on CBS.com Using Video Service Tout
Get up close and personal with your favorite CBS primetime celebs. Stars across the CBS Television Network will participate in a week-long social media blitz, "CBS Shoot & Share Week," April 9-15. Participating stars will shoot a variety of exclusive 15-second videos, engaging with, answering and posing questions to fans on cbs.com/ShootandShare via Tout, the leading video status update app. The videos also will be instantly shared over the Network's Facebook, Twitter and Google+ accounts, as well.
Each day during the week beginning at 10:00 AM/PT, log onto the respective show's social media pages to see fun, unique videos posted periodically throughout the day from a star of a program airing in Primetime that night. You can respond to the talent's questions with your own Tout videos, or interact using your own preferred social media account.
"CBS Shoot & Share Week" kicks off on Monday, April 9. Here's the full schedule:
Monday, April 9
Billy Gardell, star of MIKE & MOLLY
Tuesday, April 10
Michael Weatherly, star of NCIS
Wednesday, April 11
Joe Mantegna, star of CRIMINAL MINDS
Thursday, April 12
Kunal Nayyar, star of THE BIG BANG THEORY
Friday, April 13
Lionel Richie, star of ACM PRESENTS: LIONEL RICHIE AND FRIENDS - IN CONCERT
Sunday, April 15
Josh Charles, star of THE GOOD WIFE
This is not the first time CBS stars have taken on social media. "Tweet Week" campaigns last April and September and "Social Sweep Week" on Twitter and Facebook last November were both very successful.
So, get on out there and join the party!
Follow CBS on Twitter: twitter.com/cbs
Follow CBS on Facebook: facebook.com/cbs
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