Cameron Mathison (Ryan, All My Children) has got to be the hardest working guy in daytime. “If I’m not,” quipped Mathison, “I’d like to meet who is!” Along with starring in front burner story on All My Children, he is a correspondent for an evening entertainment magazine show, he hosts SOAPnet’s “I Wanna Be a Soap Star,” he hosted ABC Daytime’s Broadway Cares/Equity Fights Aids Broadway show earlier this year, and he lends his time and talents to such worthy causes as Love Our Children, USA, “a great organization. I am happy to be in a place where I can help out.”
But it’s his Dancing with the Stars affiliation, and the fact that he is an extremely involved father, that led him to his current engagement – hosting and judging Hallmark’s Search for America’s No. 1 Dancing Dad. Hallmark is inviting dads across the country to participate in its “Daddy of All Dance-Offs,” a light-hearted competition aimed at “moving Dad” through music this Father’s Day. The online and multi-city contests give dads of all ages (and dance ability) a platform to show off their best moves, rocking out to MC Hammer’s “U Can’t Touch This,” as featured in one of Hallmark’s popular Cards with Sound.
I first “met” Mathison in 2000 when doing an interview for my first website, Turtle-Run.com. Turtle-Run covered not only soap operas, but primetime and movies, too. I soon realized, however, that the soap stuff was what fans wanted and Turtle-Run soon gave birth to Soapdom.com.
When I reminded Mathison of our very first interview for Turtle-Run, he bellowed: “Oh my God, I totally remember that sight!” It was like ole home week. Back then, he was doing a promotion for M&M’s chocolate and giving tips on how to be romantic for Valentine’s Day.
Today, he was totally jazzed about his new role as a judge for Hallmark’s Search for America’s No. 1 Dancing Dad.
“If I can do it, anyone can do it,” said Mathison. “My wife and kids got a huge kick out of seeing me dance week after week on the show, and now dancing is something we do together as a family. Hallmark’s “Daddy of all Dance-Offs” will give dads everywhere the chance to experience what I’ve experienced – that dancing is a lot of fun and can connect families in a new way.”
Mathison knows, however, that some dads may need more help than others in this area. So, starting today, consumers can visit www.hallmark.com/movedad to view Mathison’s own dance tips and advice for overcoming stage fright, recovering from a botched dance move, and more. “I certainly wasn’t a dancer before I competed on Dancing with the Stars,’ so I know how daunting it can be to put yourself out there. If my hints can help move dads from the couch to the dance floor, I’ll be happy.”
But how did Mathison get involved with this project?
“Hallmark came to me – a very, very, involved dad, and a newly enthusiastic dancer, and coming off Dancing with the Stars, they thought it would be a good fit for me to host their second dance off,” Mathison shared with Soapdom “The play on this is for dads to do a dance to Hallmark cards with sound.”
Here’s the fun part. Even before Hallmark approached Mathison, he and his family had already been dancing up a storm to Hallmark cards with sound.
“When they came to me, I let them know I was a better fit then they thought, cos we rock out to the Hallmark cards. My kids battle over the cards. They wanna rock out to them. We were doing it already!”
Although Mathison won’t be dancing much himself for this Hallmark competition, he did tape a couple of moves that are airing online at Hallmark.com/movedad . He’s also provided fun tips that Dads can click on for help in their own destiny with dance.
“There are clips of me giving my incredible wisdom on dancing – my vast knowledge.” Mathison said with giggle. “All to help dads win this #1 dancing dad in America title and the $5K that goes with it.”
With his busy taping schedule on AMC, how did he fit in all that work for Hallmark?
”I met with the folks from Hallmark and we talked it though,” said Mathison. “ I gave them some ideas of what I thought would help and we put it together pretty quickly. They were open to my ideas as far as some of the tips. Clearly, I am not an experienced dancer, but that can be helpful to some people, I can tell people who may not be experienced, things that helped me!”
Mathison shared that during his tenure on Dancing with the Stars he went from a complete and total non dancer to someone who could move a little bit in a matter of about eight weeks. “It was pretty quickly. I got my encore dance on like the fourth or fifth week, and I had a month before that. The tips that are on the website are the things that helped me progress.”
Soapdom just had to know – is Mathison checking in to Dancing with the Stars this go round? “I am definitely checking it out this season. I am all behind my girl Edyta Sliwinska and her current celebrity partner, Jason Taylor – who I just met yesterday at the studio.”
Would Edyta Sliwinska have any words of advice for American’s Dancing Dad hopefuls? “I honestly think she would tell them to have fun and dance like no one is watching. She told me that many times. Sometimes I was more successful at accomplishing that than others. There is definitely a “fearless aspect” that you need in regard to performing. Some of the best at performing are the ones that do feel like they are up there all alone and totally fearless, whether dancing, acting, etc. There’s no awareness or worry about results.”
This is Mathison’s first year as judge, but it is the second year of the Daddy of all Dance Offs. The live finale will air the Friday before Dad’s day. “I’m not yet sure where the live finale is going to be, yet, but there will be a live finale, tentatively on a morning television show.” said Mathison. Stay tuned to Soapdom for further details on where and when.
“I think it’s going to be a lot of fun for everybody. I am definitely a fun, goofy guy and I definitely think there’s a carefree element to this and it suits my energy. That’s not implaying that dads have to dance in a goofy manner, but that it’s all in good fun.”
Okay dads across America. It’s now up to you! Here’s how to enter:
Local Dance Offs
Any dad brave enough to bust a move can enter the contest in one of two ways. First, you can participate in one of three live “Daddy of All Dance-Off” events, where you’ll compete against other local dads for a chance to move on to the final round.
All you have to do to enter one of the local contests is show up at the event on one of the dates and times listed below. Then, dance for a panel of judges. If you qualify, you will move on to the local finals event and possibly win a prize.
Grapevine, TX—Main Street Days Festival (May 16–18, 2008)
Open auditions held at Hallmark Theatre in the center of downtown Main Street. Qualifying Dads will be invited to Sunday's Finals event.
May 16 Auditions—3:00 p.m.–8:00 p.m.
May 17 Auditions—10:00 a.m.–8:00 p.m.
May 18 Auditions—11:00 a.m.–1:00 p.m.
Finals—3:00 p.m.–4:00 p.m.
Indianapolis, IN—Indianapolis 500 (May 23–24, 2008)
Open auditions held all day outside gate 6. Qualifying Dads will be invited to Sunday's Finals event.
May 23 Auditions—10:00 a.m.–7:00 p.m.
May 24 Auditions—10:00 a.m.–4:00 p.m.
Finals—5:00 p.m.–6:00 p.m.
Portland, OR—Portland Rose Festival (May 31–June 1, 2008)
Open auditions held all day on the Hallmark stage in WaMu Waterfront Village. Qualifying Dads will be invited to Sunday's Finals event.
May 31 Auditions—11:00 a.m.–9:00 p.m.
June 1 Auditions—11:00 a.m.–2:00 p.m.
Finals—3:00 p.m.–4:00 p.m.
Top three winners for each local contest receive prizes.
• 1st place prize: $1,000
• 2nd place prize: $500
• 3rd place prize: $250
1st place winner from each local contest will be flown (with a guest) to compete in the live National Daddy of All Dance-Offs Final Event held on or around Friday, June 13.
Dads who aren’t able to compete in one of the local events can instead submit a 30-second video dance audition on www.hallmark.com/movedad where a 30-second clip of “U Can’t Touch This” is available for free download, for audition purposes only. The finalists’ videos will be posted on June 2, and voting will take place between June 2 and Jun 6. The online finalist will join the finalists from the three events and participate in a live dance-off finale just before Father’s Day.
Through this contest, Hallmark aims to “move dad” not only emotionally this Father’s Day, but also physically through interaction with Hallmark Cards with Sound. This year, Hallmark offers Father’s Day Cards with Sound, featuring favorite songs, classic movies, and television shows to memorable quotes from characters such as Homer Simpson and comedian Chris Rock. The Father’s Day collection also includes new recordable Cards with Music which allows the sender to record a 10-second personal message before the pre-recorded music begins and Hallmark’s Cards With Motion, which provide a fully animated two-second scene when the card is tipped from side to side. Some of the Cards With Motion also feature sound.
Hallmark’s Father’s Day Cards with Sound, Cards With Motion, and other Father’s Day products are available in Hallmark Gold Crown® stores nationwide. For official contest rules and more information about Hallmark’s Father’s Day Cards with Sound, visit www.hallmark.com/movedad.
|< Prev||Next >|