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Podcasting begins for As the World Turns


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This piece originally appeared on Jan. 19, 2006, on the Convergence Culture Consortium from the Massachusetts Institute of Technology.  Sam Ford blogs weekly there about soap operas in relation to fan cultures and innovative storytelling and marketing campaigns, in addition to blogging about many other new media issues updated multiple times daily.  You can visit his blog here.

For those of you who follow this blog even semi-regularly, you've probably caught a lot of my posts on the world of soap opera. In fact, my thesis here at MIT involves the soap opera industry's adaptation to new ways to communicate with their fan communities and instances of transmedia storytelling.

With that in mind, the soap opera I am a fan of, As the World Turns, officially began podcasting this past week, with the podcasts available for download to MP3 players. The podcast is the dialogue from the show without music or background noise and with an audio narrator to transition scenes.

The show began the service on Monday. Its Procter & Gamble Productions sister show, Guiding Light, has been offering podcasts for a few weeks now and are now including daily commentary from various actors on the show, as well as features on certain characters on certain days.

This is all a part of the CBS Netcast initiative. The network even provides an Internet-only talk show about soaps called CBS Soapbox.

It's a little too early to know where this is going, but the trend is an exciting one to help transition one of television's oldest genres into the 21st Century.

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