Viewers of ABC’s daytime block may have wondered where mid-day’s sexiest schemer has been hiding as of late. Well, Lindsay Rappaport may be less visible in Llanview, but her portrayer, Catherine Hickland, can be spotted in a new city at least one week out of every month to bring the magic of her successful Cat Cosmetics to women across the United States. Most recently, Hickland and her entourage turned out for the first ever New Jersey Women’s Expo on September 17th at the Raritan Center in Edison and Soapdom was there to catch the versatile performer in action.
Half of the crowd as it turned out came to see Hickland, the star of One Life To Live, Knight Rider, Loving, and The City. But just as many- if not more – filed in to the room simply to be instructed on how to look fabulous under the tutelage of Hickland and her “Eight Minute Makeover.”
“I really don’t watch (One Life To Live), I’m here because I am interested in finding out more about Ms. Hickland’s line,” explained Mary, a makeup artist, from Union, NJ to Soapdom. “The products are definitely up to trend and I like the way that she looks. I’m hoping to work with her line.”
The pixie beauty is confident in her product because, as she said, at the start of her lecture: “I put my makeup on for One Life To Live myself because I can’t sit still. After my hair gets done, I’m like a kid on candy corn - I can’t sit still. So I just learned how to do it (my makeup) fast and, in doing so, developed a technique that I think will also work for everyone.”
With close to 20 to 25 ladies waiting to absorb Hickland’s color encyclopedia, the star enlisted two volunteers to serve as her blank canvas and the results, made possible by the “Six Kitten Kit,” moved everyone in the group to applaud.
“The Six Kitten kit, which includes a brown and gold bronzer; a perfect rose pink blush; a day shadow and night shadow; and three lip colors, is basically a face-lift in a case and this is what I’m going to be using to demonstrate the makeover today,” Hickland told Soapdom prior to heading on stage. “This is my own personal saving grace!”
One of the chosen models, Betsy Kilgore, a mother of four and manager at The Peer Group, was “amazed at what a little bit of color can do” after she caught a glimpse of herself in the mirror. “The whole time Cat was working on me, it felt very natural, and in the end, all the makeup was easy to apply.”
While Hickland is pleased with the response she received, it’s nothing she hasn’t heard before. After all, she was once a consumer herself and is well aware how easily one can become frustrated moving from makeup counter to makeup counter to find the right blend.
“I started Cat Cosmetics five years ago for exactly that reason,” noted the former makeup artist. “I felt there were so many makeup lines out there, but there was just too much stuff, and I wanted to take all of my favorite things and put it under one little roof.”
The 49-year-old stunner, who attested to being proud of her age, “does not believe in high-pressure sales. If you don’t want to buy my makeup, that’s fine. I do want you to look at the colors that I have to offer, though. I believe in what I have (available through my line).” And while Hickland divulged to Soapdom that while she is not against plastic surgery (she, in fact, chose to have the bags under her eyes removed at a fairly young age), she also refused to dismiss the power of color.
“When I watch Extreme Makeover and shows of that sort, yes, it’s amazing what they do with the knife,” she explained. “But what’s really more amazing to me is what they do with makeup on. I don’t really think you have to cut your face up to look younger. “
Just ask Hickland’s 84-year-old mother, who the actress and hubby Michael E. Knight (Tad, All My Children) frequently visit in Florida. “My mom is always asking me to do her make-up,” she laughed, “and I give her the smoky eyes because smoky eyes works for every age – it’s dare I say, sexy? Yes, I think I will. It’s sexy and clean!”
So does the entrepreneur have any makeup tips that she can share with Soapdom in under one minute or less?
Without even a moment’s hesitation, Hickland offers up the following must-have F.Y.I.’s: “Dark lipstick makes you look older, so go for the lighter color … Earth tones, earth tones, earth tones; they may not be the most exciting colors to look at, but what they do to your face is remarkable … Always put powder on your eyelids in order to avoid the creases that sometimes appear once eye shadow is applied.
Hickland with Cameron Mathison (Ryan, AMC) who also appeared at
the Women's Expo as a special guest star.
When not catching every red eye flight from JFK to LAX, Hickland also makes her handiwork available via her website (www.catcosmetics.com), video (Simply Gorgeous), and monthly classes (888-505-4228; $125.00 per session).
“The whole point (of all of my demonstrations) is so that you will be able to know exactly how to put your face on in eight minutes and never have a bad makeup day again.”
It’s worked for Hickland … and to borrow from Billy Crystal’s trademark Saturday Night Live catchphrase: “She looks mahvelous!”
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