Leading mobile software and technology company Emdigo Inc. and actress and fashion commentator Finola Hughes (Anna, General Hospital) have partnered on the new mobile application, Style KickTM with Finola Hughes. It was introduced at Fashion Week 2007. Available now, Style Kick with Finola Hughes by Emdigo delivers fresh fashion trends and news from Finola herself to handsets of girls and women age 14 and up. The application will initially be offered exclusively on Verizon Wireless.
“Fashion is everywhere and I’m happy to see that reflected in the ubiquity of the availability of Style Kick,“ said Hughes. “Modern women are on the go but still want to keep up with the latest trends to look their best. With Style Kick by Emdigo, our subscribers will always have the most current fashion news at their fingertips, no matter where they are.”
Like a traditional magazine, Style Kick with Finola Hughes offers subscribers inside information on new looks, as well as fashion tips and trends. Style Kick delivers four categories of content: Let’s Be Real (designer looks at affordable prices); Featured (outfits and/or accessories); Latest Trends (new looks, styles and color palettes by season); and, Runway 3D (a 3D display of the hottest outfits today, brought straight to your handset). The images, comments and insights will be delivered via subscription to the consumer’s cell phone on a bi-monthly basis.
With credits in both film and television, Hughes is beloved for her daytime television roles, winning multiple Daytime Emmy awards for her performances. She is currently the host of How Do I Look on the Style network, which has been airing since 1994.
“Emdigo is proud to partner with Finola to bring her style expertise to a platform that is an essential part of women’s busy lives, ” said Emdigo President Steve Gleitsmann. “Through Style Kick with Finola Hughes, Emdigo is launching a new type of magazine that is highly portable and easily updated, two elements that make it a sure hit when combined with the popularity of Finola’s style advice.”
Style Kick with Finola Hughes will be initially available for download exclusively from Verizon Wireless. Subscription costs $3.99/month and will be billed directly by the carrier.