Soapdom has learned that The National Academy of Arts and Sciences (NATAS) has been shopping the Daytime Emmy broadcast around the major networks and the CW, all of who have passed on airing the program this year. But all is not lost.
The scheduled date for the program is Saturday, June 23 to be held at the Beverly Hilton Hotel in Los Angeles. (The show was broadcast from Las Vegas for the past two years, with last year's show being almost unwatchable. It was more about Vegas performers than daytime television.)
The CW, a network that aired the broadcast in 2009 passed this year, as they do not offer programming on affiliates on Saturday nights.
CBS aired the show last year via a leased deal with ATI (Associated Television International) where the production company sold ads and product placement in the show attempting to earn a profit. ATI has produced the show for the last 3 years, but could not come to terms with NATAS this year.
But all is not lost. NATAS has been doing some creative hustling to get the show on the air, and they've been in talks with HLN (formerly CNN Headline News) and AOL as the social network partner. This according to exclusive coverage in today's Broadcasting & Cable. However, neither NATAS, HLN or AOL would comment.
With daytime soap operas dropping like flies and being replaced by the less expensive to produce "lifestyle talk show," the glamour of the Daytime Emmy Awards, where the brightest stars of daytime soaps dazzled the night time landscape, has past its heyday. We can still remember how much excitement ensued each year as fans waited with baited breath to see if Susan Lucci would win the award after numerous nominations. Finally, in 1999, after her 19th nomination, she took home the coveted statue.
According to the report, the nominations for this year's awards were scheduled to be announced on Friday, May 4th, but NATAS will now hold off until May 9th at which time they are hoping to have a deal in place with HLN. A production company for this year's broadcast was not named in the report.
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