Ratings Continue to Rise for Days of our Lives


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Jay Kenneth Johnson (Philip, Days of our Lives)On Friday, November 20, 2009 NBC Daytime announced that Days of our Lives has matched its highest women 18-49 rating in 11 months and hits a new five-month high amont women 18-54.

This season, Days is generating its biggies audiences in women 18-49 and total viewers in three years. For the 2009-2010 season to date, Days is delivering the biggest year-to-year gain of any major network daytime series in total viewers and women 18-49.

Here's the nitty gritty on the numbers...

For the week of November 9-13, "Days of our Lives" (1.4 rating, 8 share among women 18-49, 1.1/7 among women 18-34) tied for #3 among network daytime series in women 18-49 rating and tied for #2 in the women 18-34 demo. "Days" matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and delivered its highest women 18-34 rating in five months (since the week of June 8-12). Note that "Days" was preempted in several markets on Tuesday due to coverage of the memorial service at Fort Hood.

Compared with the same week last year, "Days" was up 14 percent last week in total viewers (3.1 million vs. 2.7 million).

Season to date, "Days" is tied for #2 in the women 18-49 race and the women 18-34 category.

"Days" is delivering its biggest audiences at this point in the season in three years among women 18-49 and total viewers.

Season to date, "Days" is up 9 percent in women 18-49 (979,000 vs. 899,000), up 12 percent in women 25-54 (1.062 million vs. 945,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). "Days" is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."