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Home Shows Days of our Lives Days of our Lives News Ratings Continue to Rise for Days of our Lives

Ratings Continue to Rise for Days of our Lives

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Jay Kenneth Johnson (Philip, Days of our Lives)On Friday, November 20, 2009 NBC Daytime announced that Days of our Lives has matched its highest women 18-49 rating in 11 months and hits a new five-month high amont women 18-54.

This season, Days is generating its biggies audiences in women 18-49 and total viewers in three years. For the 2009-2010 season to date, Days is delivering the biggest year-to-year gain of any major network daytime series in total viewers and women 18-49.

Here's the nitty gritty on the numbers...

For the week of November 9-13, "Days of our Lives" (1.4 rating, 8 share among women 18-49, 1.1/7 among women 18-34) tied for #3 among network daytime series in women 18-49 rating and tied for #2 in the women 18-34 demo. "Days" matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and delivered its highest women 18-34 rating in five months (since the week of June 8-12). Note that "Days" was preempted in several markets on Tuesday due to coverage of the memorial service at Fort Hood.

Compared with the same week last year, "Days" was up 14 percent last week in total viewers (3.1 million vs. 2.7 million).

Season to date, "Days" is tied for #2 in the women 18-49 race and the women 18-34 category.

"Days" is delivering its biggest audiences at this point in the season in three years among women 18-49 and total viewers.

Season to date, "Days" is up 9 percent in women 18-49 (979,000 vs. 899,000), up 12 percent in women 25-54 (1.062 million vs. 945,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). "Days" is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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Past Blast

Days of our Lives: Lauren Koslow loves feeding the animals

"Just call me farm girl," is how Lauren Koslow, (Kate, Days of our Lives), describes her time away from the set.

"I live on a farm on the outskirts of town. I have a long commute to the studio, but I love living on the farm," Koslow said "You can not beat the tranquility and the stress level is low. My home is complete with farm animals (horses, chickens, goats) that I actually feed, and I grow vegetables. I also want to add that my list of animals is growing, and I do live in paradise."

Koslow has been playing the vivacious and vindictive Kate Roberts/DiMeara since 1996 and said that she is quite the opposite of her character. First she said that playing Kate, whom she calls a "Bad ass" type, is usually reserved for guys, but she loves tackling the part, especially she said, when going up against Stefano (Joseph Mascolo).

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