Days of our Lives Ratings Continue on Upswing


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days of our LivesDays of our Lives equals its highest women 18-49 rating in 11 months and its top women 18-34 result in 10 months. For the November 16-20 week, Days tied for #1 in the valuable women 18-34 demographic. This season, Days is generating its biggest audiences in women 18-49 and total viewers in three years. In fact, according to NBC, Days is delivering the season's biggest year-to-year gains for any major network daytime series in total viewers and women 18-49.

Now for the nitty gritty:

For the week of November 16-20, Days of our Lives (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) ranked #2 among network daytime series in women 18-49 rating and tied for #1 in the women 18-34 demo. Days matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in 10 months (since the week of January 12-16).

Compared with the same week last year, Days was up 15 percent last week in women 18-49 viewers (946,000 vs. 820,000), 24 percent in women 25-54 (1.064 million vs. 855,000) and 16 percent in total viewers (3.1 million vs. 2.7 million).

Season to date, Days is tied for #2 in both the women 18-49 race and the women 18-34 category.

"Days" is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.

Season to date, Days is up 10 percent in women 18-49 (987,000 vs. 901,000), up 14 percent in women 25-54 (1.075 million vs. 946,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). "Days" is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."