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Home Shows Days of our Lives Days of our Lives News Days of our Lives Ratings Continue on Upswing

Days of our Lives Ratings Continue on Upswing

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days of our LivesDays of our Lives equals its highest women 18-49 rating in 11 months and its top women 18-34 result in 10 months. For the November 16-20 week, Days tied for #1 in the valuable women 18-34 demographic. This season, Days is generating its biggest audiences in women 18-49 and total viewers in three years. In fact, according to NBC, Days is delivering the season's biggest year-to-year gains for any major network daytime series in total viewers and women 18-49.

Now for the nitty gritty:

For the week of November 16-20, Days of our Lives (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) ranked #2 among network daytime series in women 18-49 rating and tied for #1 in the women 18-34 demo. Days matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in 10 months (since the week of January 12-16).

Compared with the same week last year, Days was up 15 percent last week in women 18-49 viewers (946,000 vs. 820,000), 24 percent in women 25-54 (1.064 million vs. 855,000) and 16 percent in total viewers (3.1 million vs. 2.7 million).

Season to date, Days is tied for #2 in both the women 18-49 race and the women 18-34 category.

"Days" is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.

Season to date, Days is up 10 percent in women 18-49 (987,000 vs. 901,000), up 14 percent in women 25-54 (1.075 million vs. 946,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). "Days" is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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Past Blast

Days of our Lives Guy Wilson runs to find a cure for Aids

On March 15th, Guy Wilson (Will, Days of our Lives) will be one of the participants running in the Los Angeles Marathon, and his goal is to raise money for Aids Awareness. He is participating in conjunction with APLA (Aids Project Los Angeles).

"Oh you bet! I can't wait," Wilson said. " I've heard about this several years ago, and I cannot tell you how I'm looking forward for this day to come."

Wilson said that this is a real challenge for him and he hopes that people, especially the Days of our Lives fans, come out to support him.

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