Days of our Lives Equals Its Highest Women 18-29 Rating Since December 2009


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Alison Sweeney (Sami, Days of our Lives)VERSUS THE SAME WEEK LAST YEAR, 'DAYS' IS UP 8 PERCENT IN WOMEN 18-49 AND 11 PERCENT IN WOMEN 25-54

FOR THE '09-10 SEASON TO DATE, 'DAYS' IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND WOMEN 18-49

NBC's "Days of our Lives" has delivered strong Nielsen ratings results for the week of October 26-30, scoring gains versus the same week last year of 8 percent in women 18-49 viewers and 11 percent in women 25-54.

For the week of October 26-30, "Days of our Lives" (1.4 rating, 8 share among women 18-49, 1.0/6 among women 18-34) tied for #2 among network daytime series in both women 18-49 and women 18-34. "Days" matched its highest women 18-49 rating in 10 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in four months (since the week of June 8-12).

Compared with the same week last year, "Days of our Lives" was up 8 percent in women 18-49 (899,000 vs. 833,000), up 11 percent in women 25-54 (989,000 vs. 892,000) and up 9 percent in total viewers (3.0 million vs. 2.7 million).

Season to date, "Days of our Lives" is tied for #2 in both women 18-49 and women 18-34.

Season to date, "Days of our Lives" is up 8 percent in women 18-49 (967,000 vs. 897,000), up 10 percent in women 25-54 (1.044 million vs. 946,000) and up 15 percent in total viewers (3.1 million vs. 2.7 million). "Days" is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."